Evaluate this SLA: Each month, marketing will produce 100 qualified leads, and sales will contact each lead within 12 hours.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation: The correct answer is ‘No change needed.’ This Service Level Agreement (SLA) effectively outlines specific targets for both marketing and sales teams, providing clarity on their respective responsibilities and timelines. The SLA sets a clear expectation for the marketing team to generate 100 qualified leads monthly, indicating a measurable goal for lead generation efforts. Additionally, it mandates that the sales team contacts each lead within 12 hours of qualification, ensuring prompt follow-up to capitalize on the leads generated by the marketing efforts. By establishing these concrete requirements, the SLA aligns the efforts of both teams towards a common objective of lead generation and conversion. The timeframes specified are reasonable and achievable, allowing for efficient lead management and nurturing. Therefore, no changes are needed as the SLA adequately addresses the essential aspects of lead generation and follow-up within the specified timeframes, facilitating effective collaboration between marketing and sales departments.