Which metric is used to measure efficiency in sponsored ads campaigns?
- click-through rate
- sales
- impressions
- return on ad spend (ROAS)
Explanation:
Return on ad spend (ROAS) is a metric used to measure efficiency in sponsored ads campaigns. It is calculated by dividing the revenue generated from your ad campaign by the cost of that campaign. ROAS is a key metric for measuring the success of your advertising campaigns because it tells you how much revenue you’re generating for every dollar you spend on advertising. A higher ROAS means that your advertising campaigns are more efficient and effective at generating revenue.