Social selling is best thought of as a top of funnel activity, in that it is most effective at helping you find and qualify leads, and get sales conversations started. Which of the following is the optimal approach for incorporating social selling into your broader sales routine?
- at the end of each quarter for 1 week
- 2-3 hours every month
- when bottom of funnel activities, like closing in-person, have been exhausted
- as a scheduled part of your weekly routine, for example, 30 minutes 3 times a week
- at the start of each quarter for 2 days
- when you see a buying signal or come across inspiring content to share