Poorly maintained social media profiles reflect badly on your reputation as an active, engaged Sales Professional. You should therefore:
- strategically delete undeveloped or neglected accounts (or include a redirect to a more active account).
- focus on Twitter and Facebook, as these networks always produce the highest ROI for Sales Professionals.
- pick the one social account you enjoy being on the most, and delete all the others.
- find the time to fully update all your profiles and make them appear active, even if it means cutting into time spent prospecting and other selling-related activities.