In the summary section of your LinkedIn profile add high quality, supporting media such as links, slideshares, and videos. In addition to bolstering your credibility as a sales professional, adding this content is important because:
- LinkedIn serves this content up in the ‘Suggested Resources’ section of your target prospects’ News Feed.
- LinkedIn may feature this content in the monthly emails received by your connections.
- LinkedIn automatically sends push notifications to your connections whenever you add content like this.
- LinkedIn’s search algorithm favors completely filled out and active profiles.