The primary goal of social selling shouldn’t be to try and close deals with prospects through social media platforms; rather your guiding purpose should be to:
- increase brand recognition for your company.
- set the stage for more effective outreach through traditional sales channels.
- boost your discoverability and SEO.
- phase out outmoded practices like phone calls and in-person meetings.
- get information about products and services into the hands of prospects in the least expensive way possi