Once a campaign is completed, and you’ve gathered and reviewed the relevant data, why is it important to maintain that data going forward?
- Certain industries mandate that this data is retained for auditing purposes.
- To share with your industry’s official benchmarking service.
- It provides important insights into ad performance which can be built on in the future.
- Finance departments require the data for year end accounting.
- This data can be imported into other ads platforms for future campaigns.