One way to create highly targeted audiences that are more likely to convert is by leveraging data on existing customers and prospects (e.g., email addresses and names). This data can be collated into spreadsheets and used to help guide the creation of custom audiences and targeting. An example of a good data source could be:
- newsletter sign ups
- demo requests
- whitepaper downloads
- salesforce leads
- contest entries
- all of the options in this list