If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.
- the copy for your ad; your Ads Manager credentials for uploading the assets
- your target audience; a competitor’s ad for them to copy
- the copy for your ad; an outline of your target audience
- your color palette; a specific sketch of what the ad needs to look like
- your ad’s daily budget; the chosen color palette