A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Optimize for conversions
- Optimize for completions
- Optimize for time spent on screen
- Optimize for clicks
Optimize for completions is the ideal video creative optimization strategy in Display & Video 360 when the goal is to identify and
prioritize the ad that viewers watch to the end most frequently. By selecting this optimization option, the platform will use algorithms
to favor the video creative that has a higher likelihood of being watched in its entirety. This strategy helps ensure that the ad with
the highest completion rate is shown more frequently, maximizing the impact and engagement of the promotional content for the
new novel.