Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
- Brand Lift can’t be measured for audio ads.
- Display & Video 360 can’t support
- Brand Lift measurement.
- It takes several days for the report to show up in Display & Video 360.
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
If your colleague is unable to find significant results for the Brand Lift Study (BLS) in Display & Video 360 concerning his client’s
new audio ad Programmatic Guaranteed deal, the likely reason is that Brand Lift cannot be measured for Programmatic
Guaranteed deals. Brand Lift studies are typically designed for campaigns where impression-level data is available for analysis, and
Programmatic Guaranteed deals, which involve reserved inventory and fixed pricing, do not provide the granularity needed for
Brand Lift measurement. In Display & Video 360, Brand Lift Studies are better suited for campaigns where impressions are
auctioned, like those in the open auction or private auction setups. Therefore, the absence of significant results in this context is
expected due to the nature of the deal structure.