In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- You want to customize each of your creatives within your campaign.
- You want to measure your creatives’ performance against your goals.
- You want to customize your creatives for mobile apps.
- You want to build creatives and directly upload to Display & Video 360.
Data-driven creatives with dynamic rules in Display & Video 360 are used when you aim to customize each of your creatives within
a campaign. This feature enables advertisers to tailor the content, messaging, or elements of their creatives based on various
factors such as audience segments, user behavior, or performance metrics. By leveraging dynamic rules, advertisers can ensure
that their creatives are more personalized and relevant to specific subsets of their target audience, leading to potentially improved
engagement and campaign effectiveness. This level of customization allows for a more dynamic and adaptive approach to creative
optimization within Display & Video 360.