A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- Within the specific audience settings
- Within their insertion order settings
- Within their line item settings
- Within their campaign settings
To manage the frequency of the ad specifically for the audience of party planners, the flower shop should set up frequency
management within their specific audience settings in Display & Video 360. This ensures that members of the targeted audience,
party planners in this case, do not see the ad more than the desired frequency of twice a month. By configuring frequency settings
at the audience level, advertisers can tailor the ad exposure to match the preferences and engagement goals for each specific
audience segment, providing a more customized and effective advertising experience.