A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
For the national car dealer looking to promote their end-of-year sale on specific national radio stations’ homepages while retaining
the flexibility to pause the deal at their discretion, the suitable types of Display & Video 360 deals are Private Auction deal or
Preferred deal. These deal types offer the desired control and targeting for the car dealer. A Private Auction deal allows the dealer
to negotiate directly with selected publishers, ensuring access to premium inventory on the specified radio stations’ homepages.
Simultaneously, a Preferred deal provides a level of flexibility, allowing the dealer to prioritize certain inventory without committing to
a fixed volume, and they can pause the deal as needed, aligning with their requirement for discretionary control over the advertising
agreement.