A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- Responsive ads
- In-stream video ads
- Native ads
- Data-driven ads
The correct option is Data-driven ads. In the context of the Google Display and Video 360 certification, if a car manufacturer
sponsoring auto shows in multiple cities wants to ensure that their ad creative is viewed in the correct city, the recommended ad
format is Data-driven ads. Data-driven ads allow advertisers to customize and tailor their ad content dynamically based on various
data signals, such as the user’s location. This flexibility enables the creation of city-specific ads, ensuring that viewers in each
location see the relevant and targeted creative. By leveraging Data-driven ads in Display & Video 360, the car manufacturer can
enhance the effectiveness of their advertising campaign and deliver more personalized and location-specific messaging to their
target audience.