Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
- The campaign is set up to add brand safety targeting to all line items.
The correct option is Set the campaign to run ads that are 15-, 30-, and 60-seconds long. In the context of the Google Display and
Video 360 certification, when setting up a non-YouTube connected TV (CTV) campaign targeting top premium publishers, it’s crucial
to modify the campaign settings appropriately. Configuring the campaign to run ads of varying lengths (15-, 30-, and 60-seconds)
allows for flexibility in accommodating different ad durations based on the content and preferences of the premium publishers. This
ensures that the campaign aligns with the specific requirements and standards of the publishers, contributing to a more successful
and well-optimized CTV campaign. This explanation aligns with best practices for adjusting campaign settings to meet the unique
demands of non-YouTube CTV campaigns in Display & Video 360.