You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
- Conversion tracking
- Cross-environment conversions
- Same-device measurement
- Open Measurement SDK
Explanation:
Cross-environment conversions offer a way to understand the effectiveness of an advertising campaign across different devices and platforms, such as tablets, mobiles, desktops, apps, and web. This measurement connects cookies, resettable device IDs, and aggregated sign-in data to trace a user’s journey across these environments. It helps determine the transition from ad exposure to purchasing, all while maintaining user privacy by not retaining individual user details. This insight is crucial for optimizing advertising strategies and understanding multi-device consumer behaviors.
Chapter 25: Get Started with Ads in Mobile App Inventory
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