Customer personas are useful for understanding the mindset and interests of a target audience. The best way to add useful details to a customer persona is to:
- post a poll on your organization’s social networks to find out your followers ages and ethnicities
- set up meetings with similar brands to exchange persona notes and learn from each other
- DM followers of your organization’s social accounts a questionnaire regarding their pain points
- brainstorm interests customers might have that intersect with the problem your product or service solves
- post customer persona documents on social channels and crowdsource feedback on interests, pain points, and buying signals that could be missing