Which metric would best reflect success in driving conversion?
- Purchases
- Detail page view rate
- Impressions
Explanation:
The selected answer **Purchases** is correct because the metric ‘Purchases’ directly reflects the success of an ad campaign in driving conversions. Conversions are typically defined as actions taken by customers that result in a desired outcome, such as making a purchase. While other metrics like detail page view rate or impressions can indicate interest or exposure, they do not directly measure whether a customer has completed the intended action of purchasing the product. Therefore, ‘Purchases’ is the most accurate and relevant metric for evaluating conversion success.