Which best describes the benefit of using the Discovery tab in Amazon DSP?
- Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
- Enables you to discover the optimal bid for a campaign
- Enables you to identify high-performing creative
Explanation:
The selected answer **Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria** is correct because the Discovery tab in Amazon DSP allows advertisers to efficiently browse and filter through a wide range of available deals, both off-the-shelf and custom, that best align with their campaign objectives and targeting needs. This feature streamlines the process of discovering and selecting the most appropriate inventory options, ensuring that advertisers can find inventory sources that match their specific campaign criteria, such as audience segments, ad formats, and budget. It simplifies the campaign planning process by offering a user-friendly interface to quickly identify relevant opportunities that can drive campaign success.