After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
- The key inputs are contextual signals, IP address, and AI.
- The key inputs are contextual signals, privacy safe integrations, and IP address.
- The key inputs are AI, contextual signals, and IP address.
- The key inputs are AI, contextual signals, and privacy safe integrations.
Explanation:
The key inputs are AI, contextual signals, and privacy safe integrations because, following the deprecation of third-party cookies, these elements are crucial for accurately attributing conversions in a privacy-conscious environment. AI can analyze vast amounts of data to identify patterns and insights that help understand user behavior without relying on invasive tracking methods. Contextual signals provide information about the content and environment in which ads are displayed, allowing marketers to make informed decisions based on relevance. Privacy-safe integrations enable data sharing and collaboration across platforms while ensuring compliance with privacy regulations. Together, these inputs create a robust framework for conversion attribution in a post-cookie world.