Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?
- The machine learning function
- The anomaly detection function
- The Google AI function
- The data-driven attribution function
Explanation:
The anomaly detection function in Google Analytics is correct because it leverages machine learning algorithms to identify and highlight significant changes in traffic patterns. This feature helps users quickly spot unexpected increases or decreases in website traffic, enabling them to investigate potential issues or shifts in user behavior more effectively. By analyzing historical data, the anomaly detection function provides insights that can guide further analysis and decision-making.