If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as “organic search” or “referral,” which dimension will show you that information?
- Google Ads campaign will show this information.
- Page title and screen class will show this information.
- Session source / medium will show this information.
- Session primary channel group (Default Channel Group) will show this information.
Explanation:
Session primary channel group (Default Channel Group) will show this information because this dimension categorizes incoming traffic into broader channels, such as ‘organic search,’ ‘referral,’ ‘paid search,’ and ‘social media.’ By utilizing the Session primary channel group, you can easily identify the various sources driving traffic to your website, allowing for a comprehensive understanding of how different marketing strategies are performing. This insight is crucial for assessing the effectiveness of your traffic generation efforts and making informed decisions to optimize your online presence.