Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?
- They should choose Import event.
- They should choose Create event.
- They should choose Mark as key event.
- They should choose Modify event.
Explanation:
They should choose Create event because this option allows your team to define a new custom event that can be triggered under specific conditions, such as when visitors land on the homepage. By selecting ‘Create event,’ they can specify the parameters and criteria for the new event, enabling them to track and analyze user interactions on that particular page effectively. This flexibility is crucial for gaining insights into user behavior specific to key landing pages, enhancing the overall understanding of website performance.