You want to see how your users are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
- Segment overlap
- Funnel exploration
- Free form
- Cohort explorations
Explanation:
The correct answer is Funnel exploration. This exploration technique in Google Analytics allows you to visualize the specific steps users take through a defined process, such as a checkout flow, and assess their success or failure at each stage. By using Funnel exploration, you can analyze how effectively users navigate through the required steps toward completing a key event, identifying any drop-off points where users may struggle. This insight is crucial for optimizing the user experience and improving conversion rates by addressing any obstacles in the process.