Which of these Google Analytics features relies on Google AI and machine learning to measure conversions that you can’t directly observe?
- Key event modeling measures these conversions.
- Conversion window measures these conversions.
- Conversion events measures these conversions.
- Attribution paths measures these conversions.
Explanation:
Key event modeling measures these conversions because this Google Analytics feature utilizes Google AI and machine learning to analyze user interactions and infer conversions that may not be directly tracked or observed. By identifying patterns and relationships between various user events, key event modeling enables a more comprehensive understanding of the conversion process, even in cases where specific actions (such as clicks or purchases) are not explicitly recorded. This capability allows businesses to gain insights into the effectiveness of their marketing strategies and user engagement, leading to more informed decision-making and optimization efforts.