A national auto supply chain is gearing up for their annual summer sale. Their marketing manager wants to grow ROI by using Performance Planner to determine what to focus on for the summer promotion.
How can Performance Planner provide this insight?
- It uses sales figures to provide a historical conversion total for each location.
- It forecasts opportunities to help capitalize on seasonal demand.
- It provides insight into optimization strategies for each campaign based on competitive insights.
- It uses competitor bids and budgets to determine the best possible budget for a specific location.