Your client is wondering what they can expect once they set the average daily budget for their Search campaign. What do you tell them they could observe with their budget?
- The average daily budget could get automatically adjusted by Google AI to improve the ad rank.
- The Search campaign’s daily spend won’t ever exceed the amount set as the average daily budget.
- If the average daily budget is set too low, you might not be able to finish setting up the campaign.
- The spend could be lower than the average daily budget on some days and higher than the average on others.