Which statement accurately describes how value-based bidding works?
- It’s a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.