A marketing manager is using Dynamic Search Ads (DSA) to promote a specific line of products and wants to make adjustments to improve the campaign’s performance. Which change could they consider making to help accomplish this goal?
- They could upgrade their DSA campaigns to Performance Max.
- They could upgrade their DSA campaign keywords to broad match.
- They could create PMax campaigns with the same goals as the DSA campaigns.
- They could use Demand Gen instead of DSA campaigns.