George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
Explanation:
A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.