Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Lifestyle
- Demographic
- In-market
Explanation:
The correct answer is In-market because this audience specifically targets consumers who have recently shown interest in or engaged with products within a particular category or sub-category, indicating their readiness to make a purchase. In contrast, demographic audiences focus on characteristics like age and gender, while lifestyle audiences consider broader interests and behaviors, making them less directly related to recent shopping intent.