Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?

Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?

 

• Featuring the customer in a social media testimonial
• Sending a personalized thank you email with a discount
• Requesting feedback through a post-purchase survey