Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- Consideration
- Loyalty
- Brand awareness
Explanation:
- Brand Awareness:
- Social media campaigns are highly effective at reaching a wide audience and generating initial interest in a brand or product.
- By driving traffic to Iris’s Brand Store, the campaigns increase visibility and familiarity with the brand among potential customers.
- This strategy helps to introduce the brand to new audiences who may not have been aware of Iris’s disposable cameras previously.
- It focuses on creating a strong first impression and building recognition, which is the primary goal of brand awareness efforts.
Other Stages Explained:
- Consideration: This stage involves evaluating different options and considering making a purchase. While social media campaigns can play a role in this stage, the primary impact of driving traffic to the Brand Store is to make customers aware of the brand and its products.
- Loyalty: This stage is about retaining existing customers and encouraging repeat purchases. Social media campaigns aimed at driving traffic to the Brand Store are generally more focused on attracting new customers rather than fostering loyalty among existing ones.
Therefore, by using social media campaigns to drive traffic to their Brand Store, Iris is primarily impacting the Brand awareness stage of the customer shopping journey.