Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Audiences based on microphone purchases
- Lookalike audiences of previous microphones
- Lifestyle audiences: musical equipment
Explanation:
- Audiences based on microphone purchases:
- This audience segment consists of users who have previously purchased microphones from Paulo’s company or similar products.
- Targeting this audience allows Paulo to reach individuals who have already shown interest in microphones, indicating a higher likelihood of interest in related accessories such as mic stands.
- By leveraging this audience segment, Paulo can effectively target users who are more likely to be interested in his new mic stand product based on their past purchase behavior.
Other Options Explained:
- Lookalike audiences of previous microphones: Lookalike audiences are created based on similarities to an existing audience, such as past microphone purchasers. While lookalike audiences can be effective for expanding reach to new users similar to past purchasers, targeting directly based on past purchases may be more precise for this campaign.
- Lifestyle audiences: musical equipment: This audience segment targets users based on broader interests and behaviors related to musical equipment. While it may include individuals interested in music and related products, it does not specifically target past microphone purchasers.
Therefore, to effectively reach relevant audiences for his campaign promoting the new mic stand, Paulo should use Audiences based on microphone purchases to target users who have previously purchased microphones from his company or similar products.