Which of the following describes overlap reports?
- Reports that help advertisers to understand the time of day that their audience engages with their advertisements
- Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign
- Reports that help advertisers to see other audiences that their primary audience is also a part of
Explanation:
- Overlap Reports:
- These reports provide insights into the audience composition and overlap between different segments.
- They help advertisers understand whether their primary target audience overlaps with other audience segments.
- For example, an overlap report might show that a specific demographic segment targeted by an advertiser also engages with related product categories or interests.
- This information is valuable for refining targeting strategies, identifying new audience opportunities, and maximizing campaign reach and effectiveness.
Other Options Explained:
- Reports that help advertisers to understand the time of day that their audience engages with their advertisements: This describes timing or engagement reports, which focus on when and how frequently an audience interacts with ads.
- Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign: This refers to attribution or performance reports, which measure the impact and effectiveness of advertising efforts on business outcomes.
Overlap reports specifically focus on audience overlap analysis, which helps advertisers broaden their understanding of their target audience’s behaviors and interests across different segments.
Therefore, the correct description of overlap reports is reports that help advertisers to see other audiences that their primary audience is also a part of.