Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.
Explanation:
The correct answer is **’Dynamic bids – up and down’** because this bidding strategy allows Amazon to adjust bids in real time based on the likelihood of a click converting into a sale. When using dynamic bids – up and down, Amazon may increase the bid for clicks that are more likely to result in a sale, improving the chances of winning those clicks, and decrease the bid for clicks that are less likely to convert, saving the advertiser money on less valuable clicks. This approach ensures that the bids are optimized dynamically for each auction, making it a flexible and adaptive strategy for advertisers looking to maximize the return on their ad spend. In contrast, ‘Fixed bids’ maintain a constant bid and ‘Dynamic bids – down only’ only reduce bids, without increasing them for higher-value clicks.