Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two.
- Local Inventory Ads
- Product Shopping Ads
- Gmail Ads
- Responsive Display Ads
Explanation:
The correct answer includes Gmail Ads and Responsive Display Ads. In Performance Max campaigns, these formats offer additional avenues for advertisers to engage with potential customers beyond the traditional Standard Shopping campaign formats. Gmail Ads enable advertisers to reach users directly in their Gmail inbox, presenting opportunities for more personalized and targeted advertising. Responsive Display Ads, on the other hand, dynamically adjust their size, appearance, and format to fit the available ad space across the Google Display Network, providing flexibility and optimal visibility across various devices and placements. By leveraging these formats, advertisers can diversify their advertising strategies and capture the attention of potential customers in different contexts and stages of the purchasing journey, ultimately enhancing the effectiveness and reach of their campaigns.