What is a Carousel Ad?
- An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
- An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed
- An ad format that allows you to promote your message directly in the LinkedIn feed
Explanation:
A Carousel Ad is an ad format that creates an interactive story with a swipeable series of cards in the LinkedIn feed. This format enables advertisers to tell a cohesive narrative or showcase multiple products or features within a single ad unit, engaging users with compelling visual storytelling. With Carousel Ads, viewers can swipe through multiple cards, each containing its own image, headline, and description, providing a dynamic and immersive ad experience. By leveraging this interactive format, advertisers can capture users’ attention, convey more information, and drive engagement effectively. Unlike an ad format that consists of a headline, brief text, and an optional image appearing on the right rail on desktop, or an ad format that simply allows promotion directly in the LinkedIn feed, Carousel Ads offer a unique and engaging way to deliver messages and content to the audience, making them a powerful tool for driving brand awareness, consideration, and conversion on the platform. Therefore, the correct answer is An ad format that creates an interactive story with a swipeable series of cards in the LinkedIn feed.