What immediate result will I get with a Lead Gen Form?
- Multiple: retail purchases, in-bound calls, event attendance, etc.
- Multiple: online purchases, downloads, visits, etc.
- Leads
Explanation:
The selected answer, ‘Leads,’ accurately reflects the immediate result obtained with a Lead Gen Form. When users interact with a Lead Gen Form, they provide their contact information, such as name, email address, and sometimes additional details depending on the form’s customization. This information is directly captured as leads, providing the advertiser with valuable prospects who have shown interest in the promoted offering or content. Unlike other ad formats that may aim for various outcomes such as purchases, downloads, or event attendance, the primary objective of a Lead Gen Form is to generate leads by facilitating the collection of user data. These leads serve as potential opportunities for further engagement, nurturing, and conversion into customers or clients. Therefore, the immediate result of using a Lead Gen Form is the acquisition of leads, making it an effective tool for building prospect lists and driving lead generation efforts on platforms like LinkedIn.