Matt wants to create ‘Sing’ content that piques his audience’s interest, letting them know they can help solve their challenges. Which tactics should he consider?
- News, company culture, blog posts
- Infographics, white papers, playbooks
- Annual quarterly reports, research papers, industry insights
Explanation:
Matt should consider creating infographics, white papers, and playbooks to pique his audience’s interest and communicate that they can help solve their challenges. Infographics are visually appealing and can effectively convey complex information in a concise and engaging manner, making them ideal for capturing the audience’s attention. White papers provide in-depth analysis and insights into industry trends, challenges, and solutions, positioning Matt as a thought leader in his field and showcasing his expertise. Playbooks offer practical guidance and actionable strategies for addressing specific challenges, demonstrating Matt’s commitment to helping his audience overcome obstacles. By leveraging these tactics, Matt can create compelling ‘Sing’ content that resonates with his audience, establishes his credibility, and drives engagement and conversions.