LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
- Awareness, Conversion, Retention
- Awareness, Consideration, Lead Generation
- Awareness, Consideration, Conversion
- Awareness, Engagement, Adoption
Explanation:
LinkedIn supports full-funnel objectives grouped into three areas: Awareness, Consideration, Conversion. These three areas represent distinct stages in the customer journey, each with its own objectives and strategies. Awareness focuses on increasing brand visibility and familiarity among the target audience, typically through tactics such as brand awareness campaigns or content marketing efforts. Consideration aims to engage and nurture potential customers who have shown interest in the brand or its offerings, with tactics such as lead nurturing campaigns or remarketing efforts. Conversion is the final stage, where the goal is to drive specific actions or conversions from the audience, such as purchases, sign-ups, or form submissions. By aligning objectives with these three areas, advertisers can effectively guide prospects through the customer journey, from initial awareness to eventual conversion, leveraging LinkedIn’s platform to achieve their marketing goals comprehensively. Therefore, the correct areas supported by LinkedIn for full-funnel objectives are Awareness, Consideration, Conversion.