LinkedIn recommends that you start low and optimize to find your ideal bid.
- FALSE
- TRUE
Explanation:
The correct answer is FALSE. LinkedIn does not recommend starting low and optimizing bids to find the ideal bid. Instead, it suggests starting with bids that align with the estimated market value to ensure that ads are competitive in the auction. By setting bids too low initially, advertisers risk their ads not being served due to lower competitiveness in the auction, leading to limited visibility and potentially lower performance. Additionally, starting with low bids may result in missed opportunities to reach the target audience effectively, impacting campaign outcomes and hindering the achievement of objectives. Therefore, LinkedIn advises advertisers to set bids that reflect the estimated market value and adjust them based on campaign performance and objectives rather than starting low and optimizing over time.