Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn’s best practices?
- No, LinkedIn recommends keeping custom questions to a minimum and using multiple choice to make it easier to complete the Form
- Yes, LinkedIn recommends having a mix of question type to customize the Lead Gen Form
Explanation:
The selected answer, No, LinkedIn recommends keeping custom questions to a minimum and using multiple choice to make it easier to complete the Form, is correct. LinkedIn suggests minimizing the number of custom questions in Lead Gen Forms to streamline the form completion process and improve user experience. By utilizing multiple-choice questions instead of open-text ones, respondents are provided with predefined options, making it quicker and simpler for them to select their answers. This approach reduces friction and increases the likelihood of form completion, ultimately resulting in higher conversion rates. Additionally, using multiple-choice questions helps ensure consistency in the data collected, making it easier to analyze and compare responses. Therefore, aligning with LinkedIn’s recommendation to limit custom questions and prioritize multiple-choice options is essential for optimizing the effectiveness of Lead Gen Forms on the platform.