You have an email that has been interacted with by 2,000 different contacts. It’s been associated with a campaign, but the influenced contacts number says 600. What’s the most likely reason this is occurring?
- There has been a high number of soft bounces.
- You didn’t associate a subscription type with the email.
- The association of your email with the campaign was delayed.
- You weren’t following the most stringent data privacy parameters.
The most likely reason for the discrepancy between the number of contacts who interacted with the email (2,000) and the number of influenced contacts (600) is:
You weren’t following the most stringent data privacy parameters.
This suggests that some contacts may have interacted with the email, but due to stricter data privacy settings, their interactions might not have been fully tracked or attributed to the campaign.