Select all that apply. What happens when you send an email without a CTA?
- The only available metric is opens.
- The only available metric is the click-through rate.
- You are limited to an unreliable metric because of the data privacy landscape.
- You are limited to a singular metric which encourages you to focus your work.
When you send an email without a CTA, the following are true:
- The only available metric is opens.
- You are limited to an unreliable metric because of the data privacy landscape.