Select all that apply. Which HubSpot features help you retain and delight existing leads and customers?
- SMS
- Smart Content
- Reports
Explanation: The correct answers are SMS, WhatsApp, and Smart Content. These HubSpot features are instrumental in retaining and delighting existing leads and customers. SMS and WhatsApp messaging functionalities enable direct and personalized communication with leads and customers, allowing businesses to send targeted messages, updates, promotions, and support notifications directly to their contacts’ mobile devices. This facilitates timely and convenient engagement, enhancing customer satisfaction and loyalty. Smart Content, on the other hand, enables users to dynamically personalize website content, email campaigns, and other marketing assets based on the individual characteristics, behaviors, and preferences of leads and customers. By delivering relevant and tailored experiences across different touchpoints, Smart Content helps businesses strengthen relationships, increase engagement, and drive repeat business. While Reports provide valuable insights and analytics on various aspects of marketing performance, they are not specifically designed to directly retain or delight leads and customers in the same way as SMS, WhatsApp, and Smart Content. Therefore, SMS, WhatsApp, and Smart Content are the correct options for HubSpot features that help retain and delight existing leads and customers.