Your new client is a travel company that helps businesses set up company team building activities and retreats. While conducting your content audit, you find a printed brochure with pricing details and customer testimonials. How should you evaluate the performance of this content?
| A.) Talk to sales reps who have used this brochure to see if it’s helpful in the sales process. |
| B.) Speak to your client’s customers who have previously interacted with this content to get their feedback. |
| C.) Include this piece of content in your audit, but you can only evaluate the performance if it’s available online as well. |
| D.) Share the brochure with the other members of your agency to get an unbiased opinion on the effectiveness of the content. |
| E.) A and B |
| F.) C and D |
| G.) All of the above |