A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?
Select 3 Correct Responses
- They could add broad match keywords for exact match keywords across campaigns.
- They could increase their campaign reach by using broad match with manual bidding.
- They could use responsive search ads and AI-powered creatives.
- They could organize and align all of their ad groups according to a common theme.
- They could use brand restrictions for branded campaigns when it’s suitable.
Explanation:
In order to effectively boost awareness for their upcoming major product launch using broad match, the sneaker company can take several strategic steps. The selected answer options, ‘They could use responsive search ads and AI-powered creatives,’ ‘They could organize and align all of their ad groups according to a common theme,’ and ‘They could use brand restrictions for branded campaigns when it’s suitable,’ are all pertinent to achieving this goal. Utilizing responsive search ads and AI-powered creatives enables the company to dynamically generate and optimize ad variations based on user interactions and performance data, ensuring that the ads are engaging and relevant to the target audience. Organizing ad groups according to a common theme ensures that the ads are closely aligned with the product launch, enhancing relevance and coherence within the campaign structure. Additionally, implementing brand restrictions for branded campaigns ensures that the ads are displayed in relevant contexts and prevent them from appearing in irrelevant or potentially harmful searches, safeguarding the brand’s reputation and maximizing the effectiveness of the campaign. By following these steps, the sneaker company can effectively leverage broad match to reach a larger audience and successfully boost awareness for their major product launch, ultimately driving engagement and maximizing the impact of their advertising efforts.
By leveraging responsive search ads combined with AI-powered creatives, the company can maximize ad effectiveness and reach across a broader audience. Organizing ad groups by a common theme ensures cohesive messaging and more targeted reach within relevant consumer segments. Additionally, applying brand restrictions in broad match allows for precise control over brand-related campaigns, ensuring that the ads appear in relevant contexts, thus enhancing brand integrity and campaign effectiveness. These strategies work together to optimize broad match capabilities, significantly expanding audience reach while maintaining focus on the brand’s goals.