The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings?
- They could use a Video campaign.
- They could use a Search campaign.
- They could use a Performance Max campaign.
- They could use a Discovery campaign.
Explanation:
To ensure that the ads for the house-cleaning service reach individuals actively seeking such services and prompt them to take action by booking house cleanings, utilizing two specific Google Ads campaign types would be most effective. The selected answer options, ‘They could use a Search campaign,’ and ‘They could use a Discovery campaign,’ are both pertinent to achieving these objectives. A Search campaign allows the house-cleaning service to display ads to users actively searching for related keywords or phrases on Google Search, ensuring that the ads reach individuals who are actively seeking house-cleaning services. By appearing at the top of search results pages, these ads can capture the attention of users at the moment they express intent, prompting them to consider the services offered and take action by booking house cleanings. Additionally, a Discovery campaign enables the service to showcase its ads across various Google properties, including YouTube’s Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the Discover feed on the Google app’s home screen. By reaching users as they explore content related to their interests, Discovery ads can effectively capture attention, spark interest in the house-cleaning services, and prompt users to take action by booking cleanings. By leveraging both Search and Discovery campaigns, the house-cleaning service can maximize its reach, target relevant audiences effectively, and drive conversions by encouraging users to consider its services and take action by booking house cleanings.